I worked with RG&E from 1991 until 2002. Much of our work was driven by government-mandated utility dergulation, which was unfairly rough on mid-sized utilities. Nevertheless, until it's 2002 purchase by Energy East, RG&E maintained a 150-year history of innovative and responsible communication with its customers - and working with them was a pleasure. Although we worked on all sorts of RG&E projects, our primary responsibility was broadcast advertising.
